The Commercial Playbook
Practical commercial intelligence, AI tools and field-tested playbooks for leaders building the next era of growth.
Built for Commercial Directors, Sales Directors and revenue growth leaders.
What The Commercial Playbook does
Sharper thinking. Faster commercial action.
We make complex commercial questions easier to frame, explore and act on — combining practical experience with a clear view of what AI changes next.
— Commercial playbooks for real-world decisions
— AI tools designed for commercial work
— Intelligence that earns its place in the room
Featured commercial playbooks
Practical frameworks for the decisions that matter.
AI tools for commercial leaders
Use AI where commercial judgment needs more range.
Structured prompts and decision tools that help commercial teams interrogate their thinking, prepare for key conversations and move with confidence.
COMMERCIAL COPILOT / 01
“Where is the real value at stake in this customer negotiation?”
Built to add range to your commercial thinking — not replace it.
Why The Commercial Playbook
The value is in the point of view.
Practical, not performative
Every framework is built for live commercial situations, not abstract theory.
AI-native, commercially fluent
A clear-eyed view of where AI helps — and where experienced judgment still leads.
Executive-ready from day one
Intelligence and tools that give senior teams a stronger place to start.
25 practical prompts across customer management, negotiation, pricing, strategy and leadership — designed to help you work smarter, make better decisions and get more from AI.
Prepare better — Use AI to improve customer and commercial meeting preparation.
Think better — Challenge assumptions, explore options and pressure-test decisions.
Move faster — Reduce time spent on repetitive commercial work and focus on higher-value decisions.
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BUILT FROM COMMERCIAL EXPERIENCE
Commercial clarity, grounded in the work.
The Commercial Playbook is grounded in more than 20 years of FMCG commercial experience across multiple categories and markets, including senior leadership responsibility for large, high-performing teams and significant commercial P&L responsibility. The Commercial Playbook combines real-world commercial expertise with AI to create practical tools, frameworks and playbooks for today’s commercial professionals.
20+
Years FMCG experience
100+
People led
£150m+
Annual net sales responsibility